A warm welcome to Uppsala Monitoring Centre as a new client! Uppsala Monitioring Centre aims to improve world-wide patient safety by reducing adverse drug reactions. They asked Eqvarium to assist in structuring and naming new names for five algorithms. The naming strategy was designed during workshops where appropriate future names were presented. A well-formulated strategy can increase a company’s recognition and when the new names are launched we hope that a greater target group will recognize Uppsala Monitoring Centre!