Blog
Welcome Rynkeby!
Eqvarium would like to thank Rynkeby Foods for an enjoyable collaboration! Rynkeby is the leading Scandinavian manufacturer of fruit juice and together with Rynkeby’s team consisting of the CEO, Jörn Falk, and the Nordic Marketing Manager, Malin Hammarström, we...
Welcome Wellspect HealthCare!
We welcome Wellspect HealthCare, a leading global provider of innovative urological and surgical products and services, as a new client. We look forward to talking more about the project and process once the product is launched.
Nordea Liv & Pension develops a new service name with help from Eqvarium
Nordea Liv & Pension asked us to determine the right name for a product within their retirement insurance service. In the banking- and finance sector descriptive names are commonly used but it’s not easy to navigate between used expressions and concepts that have...
Finally Monday!
Finally Monday! Back at the office among inspiring projects and great colleagues! The organisation Great Place to Work's purpose is to make us feel exactly like that. This fall, they launched a new event called Äntligen Måndag (Eng: Finally Monday). It's a full-day...
Eqvarium develops a new brand name for DeLaval
This fall, Eqvarium will develop a brand name for DeLaval's new long-term investment. The name should support the brand promise and help DeLaval develop its position as an innovative market leader. Welcome DeLaval! We look forward to work with you!
Article in Läkemedelsvärlden (In Swedish)
"The hunt for the successful name" Eqvarium and Katarina Nilsson is interviewed in the Swedish magazine Läkemedelsvärlden no 7/2011 Read the article in Swedish here:
Article in Företagaren (In Swedish)
"She knows how to make yourself a name" Katarina Nilsson and Eqvarium is interviewed in the Swedish entrepreneur magazine Företagaren, no 4 2011. Read the article in Swedish here:
Article in Språktidningen (In Swedish) No 2/2011
"Quick and smart, the new solution" Eqvarium and Katarina Nilsson express her opinion about names in the pharmaceutical industry in the Swedish magazine Språktidningen, no 2/2011 Read the article in Swedish here:
Article in BrandNews (In Swedish)
"Naming" Name and brands clearly contributes to the profitability and more and more companies see the name issue as a strategic part of brand management and handles it at management level. A name is much more than a number of letters. Katarina Nilsson is interviewed...
Article in Svenska Dagbladet (In Swedish) 2010-04-30
Katarina Nilsson is interviewed in the Swedish magazine Svenska Dagbladet. Read the article in Swedish here: