Jan 11, 2013 | Clients, News
Nordea Liv & Pension asked us to determine the right name for a product within their retirement insurance service. In the banking- and finance sector descriptive names are commonly used but it’s not easy to navigate between used expressions and concepts that have...
Oct 25, 2012 | Clients, News
Finally Monday! Back at the office among inspiring projects and great colleagues! The organisation Great Place to Work’s purpose is to make us feel exactly like that. This fall, they launched a new event called Äntligen Måndag (Eng: Finally Monday). It’s a...
Oct 23, 2012 | Clients, News
This fall, Eqvarium will develop a brand name for DeLaval’s new long-term investment. The name should support the brand promise and help DeLaval develop its position as an innovative market leader. Welcome DeLaval! We look forward to work with...
Jun 23, 2011 | News, Press
“She knows how to make yourself a name” Katarina Nilsson and Eqvarium is interviewed in the Swedish entrepreneur magazine Företagaren, no 4 2011. Read the article in Swedish here:
Apr 10, 2011 | News, Press
“Quick and smart, the new solution” Eqvarium and Katarina Nilsson express her opinion about names in the pharmaceutical industry in the Swedish magazine Språktidningen, no 2/2011 Read the article in Swedish here:
Jun 30, 2010 | News, Press
“Naming” Name and brands clearly contributes to the profitability and more and more companies see the name issue as a strategic part of brand management and handles it at management level. A name is much more than a number of letters. Katarina Nilsson is...
