News

Name of the Week: Corhaus

Jan 10, 2020 | News

  Is reliability your most important selling point? Why not let it show in your brand name? Corhaus symbolizes a rock-solid core and a safe haven for your clients to rely on.   Time to do some name shopping for this New Year? Enquire here...

Name Spotting: From Boiler to Fryer

Jan 3, 2020 | Naming Academy, News

  Even successful businesses can have name challenges. Renowned Ångpanneföreningen (The Boiler Association) has undergone major changes that have required not only one, but several name changes. They first decided to shorten the classic Steam Boiler Association...

A Christmas Challenge For 2020

Dec 19, 2019 | News

  “Good things take time and the name you choose must be able to support your business going forward” 2019 was a truly varied year for Eqvarium, with many exciting name assignments in all possible industries. In naming, the winner takes it all. That means that a...

Name of the Week: Dirgenta

Nov 22, 2019 | Naming Academy, News

The conductor (dirigent in Swedish)  is in full control and leaves nothing to chance – a must for mastery. The same goes for running a company, wouldn’t you say? What do you read into the name Dirgenta? If you like it, you are more than welcome to buy it!...

Name Spotting: Whatever You Do, Do It In Style

Nov 11, 2019 | News

From Movers Stockholm and Alpha Quality Moving to Trygga Händer (Safe Hands) and Orkar Inte (Can’t Find the Strength) – the Swedish removal industry has a wide range of names. Some prefer the traditional and descriptive, while others like to stand out and challenge....

Pros And Cons Of Different Types Of Names

Oct 31, 2019 | News

What brand names do you like? We always ask this question at start-up meetings with new customers. The answer is usually some well-known and popular brand name associated with a revolutionary or qualitative product. Very few people find names linked to unsuccessful...