Dec 14, 2016 | News, Press, Tips
Katarina Nilsson’s article on naming was published in What’s New in Fitness Magazine. Read the article in the magazine here, or below. Five steps to choosing a powerful business name As a personal trainer or someone who works in the fitness industry, you already know...
Dec 6, 2016 | Press, Tips
The Swedish Patent and Registration Office (PRV) has produced a knowledge program within intellectual property for the gaming industry. Eqvarium contributes with naming expertise for the industry. Read more and watch the film on naming here. (Swedish)...
Dec 6, 2016 | News, Press
Katarina Nilsson is a Naming Consultant and Owner of Eqvarium AB. She is also a member of Eurostaff Experts. Eurostaff Experts is a community of industry specialists who share their experience to help professionals and industries progress. Read Katarinas first article...
Nov 22, 2016 | News, Press
Katarina Nilsson was interviewed in the Swedish media magazine ’Dagens Media’ where she shared her five best naming tips. The article is written in Swedish and published in nr 18, 2016. Give us a call if you want us to translate!
Oct 31, 2016 | Press, Tips
“Naming your product or service should never be a light-hearted decision, even though it might seem like the most fun part of any development process. Sure, don’t deny yourself the fun, but it’s serious business – so serious that entrepreneur, naming strategist...
Oct 1, 2016 | News, Press
It’s never a good idea to settle for a compromise when it comes to naming your new product or company. A company or product name should be a boost, not a burden. When executed properly, the creative process of naming should aid you in further your brand and increasing...
