Oct 25, 2017 | News, Tips
We always say that a good name can’t save a bad business. A good business, on the other hand, will always benefit from a rock-solid brand name. To get the most out of your brand name, you need to integrate it with your overall communications strategy right from the...
Aug 30, 2017 | News, Tips
Be a Smarter Starter – The Right Name Gives Your Business a Push! Do you think naming processes seem expensive? That’s nothing compared to the cost of choosing the wrong name. If you do it right from the beginning, your name will work for you long-term and follow you...
Jun 5, 2017 | News, Press
Founder of consulting firm, Eqvarium, discusses the role a name plays in brand building and engagement. According to Nilsson, there are numerous considerations any organisation needs to bring to choosing its name. Primary among these are legal and intellectual...
Apr 18, 2017 | Cases, Clients, News, Press
Eqvarium helped Volvo Cars and Autoliv with the name for a new company focusing on the development of autonomous driving systems. They have now announced the launch of Zenuity. Innovative names are significant for the industry, and the name derives from ingenuity and...
Apr 11, 2017 | News, Press, Tips
Eqvarium and Katarina Nilsson was interviewed by Australian media personality and brand ambassador Deborah Hutton. The article is published on her site; Balance by Deborah Hutton. Advice on how to create names that rocks! 1. What’s in a name – your top tip to create a...
