Dec 14, 2016 | News, Press, Tips
Katarina Nilsson’s article on naming was published in What’s New in Fitness Magazine. Read the article in the magazine here, or below. Five steps to choosing a powerful business name As a personal trainer or someone who works in the fitness industry, you already know...
Dec 6, 2016 | Press, Tips
The Swedish Patent and Registration Office (PRV) has produced a knowledge program within intellectual property for the gaming industry. Eqvarium contributes with naming expertise for the industry. Read more and watch the film on naming here. (Swedish)...
Nov 24, 2016 | Naming Academy, Tips
What’s in a good name? Have you come up with a hip and cool sounding name for your company, product or service? Be careful! Of course, there’s always a chance that you’ve nailed it simply by chance, but when it comes to naming — better safe than sorry is a ground...
Oct 31, 2016 | Press, Tips
“Naming your product or service should never be a light-hearted decision, even though it might seem like the most fun part of any development process. Sure, don’t deny yourself the fun, but it’s serious business – so serious that entrepreneur, naming strategist...
Oct 27, 2016 | Naming Academy, Tips
3 inspiring tips to get your creativity in motion! Naming your business is a task not to be taken lightly. But sometimes it’s hard to find the creative spark and flow. Here are 3 useful tips to ease things up: 1. Have an open mind Your ”silly” ideas don’t belong in...
Oct 18, 2016 | Naming Academy, Tips
3 great tips for a Creative Brainstorm A creative brainstorm — or workshop if you will — is a great way to get your naming process started. Here’s a few things to keep in mind: 1. Everything is permitted Remember that everyone in the workshop is welcome to share...
