Oct 17, 2016 | Naming Academy, Tips
Strategy: Play the name game right A clear naming strategy is a must for any serious business. If you for instance have several different brands to handle, expand faster than expected or think you might need a name change – the right strategic mindset will help in...
Oct 16, 2016 | Naming Academy, Tips
Evaluation: “Is our name good enough?” When a company is about to change their name or launch a new product, they sometimes want to reassure that the one they pick is good enough. One way is to let a naming agency such as Eqvarium make a thorough name...
Oct 15, 2016 | Naming Academy, Tips
Did you know that an internal conflict is the most common cause when a naming process fails? When you hire Eqvarium, you won’t be affected by preconceived mindsets within the group when you create your shortlist. Of course you get to choose in the end, but getting...
