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It’s often said that while good artists borrow, great artists steal. But if you are a total knock-off, you better brace yourself for a big fat lawsuit … This is exactly what happened when the 1990s TV-show host Elvira was sued by her biggest influence, the less successful glamour ghoul Vampira, who was the first ever female horror host back in the 1950s. When two feisty..

Why Better Safe Than Sorry Is the Golden Rule of Naming.
Many describe their company as their “baby”. An overused metaphor for sure, but people like it for a reason. It is about something you truly cherish in life, something that requires all your attention and time. Even if you don’t have a real baby yourself, you’ve probably experienced how difficult it is for parents to find a name worthy of their little prince or princess.

Every week, Eqvarium will post a name in social media that we find interesting from a professional point of view.
This is a fun and fast way for us to explain what we do, but also an inspiration source for you.
We want it to be like a dictionary for naming – hence the layout.

Travel giant Marriott International has revealed the new name of “the world’s richest travel rewards program”, combining the three loyalty brands Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest. An initiative that will surely create more consistency and efficiency for the company. The rebranding also includes their credit cards that come with a significant welcome bonus. Out of 600 considered names, Marriott Bonvoy was a clear winner…

4 Key Factors: When your brand becomes a symbol, you make money in your sleep. Everything it symbolizes – luxury, efficiency, edge or tradition – is packed inside the brand name. Is it really ok for it to be just ok? To honor your brand vision by giving it an equally strong brand name, you need to consider these 4 things:
Longevity – Before you begin the creative process, do some trend spotting. What kind of names are common in your line..

The motion picture industry is brutal. Many films aren’t even finished, and very few that see the light of day stand out enough to make a buzz. The ones that make the cut often have one important thing in common: attention to detail. In director Dan Gilroy’s new campy horror/comedy feature “Velvet Buzzsaw” – where greedy art dealers are killed by haunted paintings – the character names themselves are something of an art installation. The film is great, but the names are even better..

Gaming behavior is a hot topic these days. But even though online games can certainly consume us, these alternative worlds aren’t all that bad. Fortnite, for example, is in many ways a cultural revolution. Although action-packed and violent, it does encourage diversity with its many different “skins” that can be of any race or gender. Just this week, they released new female soccer skins such as Poised Playmaker, Finesse Finisher and Clinical Crosser. And guess what, they’re a…

What does an unclouder do? To uncloud information is essential in everything we do. I work as a moderator on stage and with investor relations advising. Occasionally, I also work as a journalist which is where I started out. Maybe I am stating the obvious here, but my company The Unclouders is working for clarity in investment cases or other important information. We strive to eliminate the clouds and the fogginess that hides the beauty, or the beast…

You sure can. And that word should be the building stone for your brand name. For the name to support your business, you need to make it a natural part of your brand strategy from day one. This is a universal truth, no matter the size of your company.
If you make the very common mistake of treating brand and product names like a last-minute issue, the effect will be quite the opposite..

Brothers Martin and Markus Villig have been on the road to success ever since they started Taxify in 2013. Today, the service is available in 25 countries worldwide and they’re described as the biggest challenger to Uber in Europe. A great achievement, for sure. Still, the brand name is by all definition something of a highway disaster. The phenomenon of Spotify created a trend among hungry startups that spread like a plague..