Apr 25, 2018 | Clients, News
This year we celebrate our 10-year anniversary and we would like to thank our clients for sticking with us on this fantastic journey. Each naming process has been totally unique and we hope it’s been as fun for you as it’s been for us. Coming to a name decision is...
Mar 29, 2018 | Cases, Clients
Eqvarium was assigned by Autoliv, the world’s largest automotive safety supplier, to find a spin-off name for their electronics business segment. The name needed to reflect the new company’s focus on autonomous driving and future system supplies. Eqvarium looked...
Nov 22, 2017 | Cases, Clients
A successful business with a great booking and checkout system came to Eqvarium looking for a brand name to match their offer. With their core values and brand promise in mind – to make every business day a little easier – we created a list of strong contenders. They...
Nov 21, 2017 | Clients, News
To find an appropriate brand name, you must first know your brand voice. Who you are, rather than what you do, should be reflected in your name. An efficient tool to define who you are is to use references from popular culture in your strategy and naming processes....
Aug 24, 2017 | Cases, Clients
A Name That Works Globally A while ago, Eqvarium was hired to find a name for a Swedish company based in Portugal. They offer tax law counseling for future retirees and entrepreneurs who want to sell their company when moving to another EU country. The challenge was...
Apr 18, 2017 | Cases, Clients, News, Press
Eqvarium helped Volvo Cars and Autoliv with the name for a new company focusing on the development of autonomous driving systems. They have now announced the launch of Zenuity. Innovative names are significant for the industry, and the name derives from ingenuity and...
