Blog
Eqvarium’s Naming Academy Part 3
Strategy: Play the name game right A clear naming strategy is a must for any serious business. If you for instance have several different brands to handle, expand faster than expected or think you might need a name change – the right strategic mindset will help in...
Eqvarium’s Naming Academy Part 2
Evaluation: "Is our name good enough?" When a company is about to change their name or launch a new product, they sometimes want to reassure that the one they pick is good enough. One way is to let a naming agency such as Eqvarium make a thorough name evaluation. Our...
Eqvarium’s Naming Academy Part 1
Did you know that an internal conflict is the most common cause when a naming process fails? When you hire Eqvarium, you won’t be affected by preconceived mindsets within the group when you create your shortlist. Of course you get to choose in the end, but getting...
The Art of Naming: What’s Your Emotional Intelligence?
It’s never a good idea to settle for a compromise when it comes to naming your new product or company. A company or product name should be a boost, not a burden. When executed properly, the creative process of naming should aid you in further your brand and increasing...
A Pre-Destined Conqueror Needs a Challenging Name
In the modern world of business project management hyper adaptation is the key to success. Everybody’s looking for the one thing that can make the complex simple – the management tool to end all other management tools. Good thing it already exists. Patric Palm and his...
Welcome Seco Tools!
Seco Tools is a manufacturer of high quality carbide cutting tools. A company with a constant flow of industry solutions and products is nothing but a dream client for a naming agency. We look forward to an inspiring collaboration!
18 Entrepreneurs Share Their Biggest Business Regrets – in entrepreneur.com
Katarina Nilsson is interviewed in entrepreneur.com about her biggest business regrets: Regret: I regret saying no to business opportunities where clients desired to buy more from my company than I initially offered. I turned them down instead of adding to my services...
Naming for new entrepreneurs
Eqvarium admires brave entrepreneurs and innovators who have the courage to bring new products and services to the market. We know that it is important to have the right name, and we know that finding that name that will give your concept wings can be a challenge....
Welcome Dentsply Implants
Eqvarium welcomes Dentsply Implants as a new customer. We are looking forward to working together in an exciting name development project.
Welcome Hansoft
Eqvarium is proud and happy to welcome Hansoft as a new customer. Hansoft is a fast growing software company and we are looking forward to creating great names together.