Blog
How to choose a good company name! – Article in Resumé
Katarina Nilsson discusses how to choose a good company name in Resumé magazine April 16, 2014. Get some advice about naming and how to get further in the naming process. The inspiration was found at a newly started social media-company where the founders announced a...
Take part in the Name hunt – and learn how to find profitable names
Have you tried to come up with a name internally but without success? The Name hunt will provide you a clear map and guide you in the right direction. Welcome to an open workshop where you’ll learn to drive the name issue more effectively. Why should I participate in...
Lecture at Södertörn University
Eqvarium lectures at Södertörn University for the fourth time. Katarina Nilsson shares her experiences of how companies can work strategically with name issues; she talks about key success factors and common pitfalls. The marketing students were highly involved and...
Welcome Knappra!
Eqvarium would like to welcome Knappra as a new client! Knappra develops apps for mobile phones and came to us when they tried to come up with a relevant name for their Iphone app. The new app helps us to decide on what to eat for dinner. Together with the client we...
Reflections by Eqvarium – October 2013
Are we there yet? Sometimes all it takes is the thought of how long we think a project is going to take for us to not even start at all. But as a matter of fact, time will pass regardless of whether we set sails or not. So there’s no need to hesitate! Give us a call...
Welcome Hansson Thyresson!
Eqvarium welcomes Hansson Thyresson, we're looking forward working with you!
Eqvarium welcomes Pernod Ricard!
During the autumn Eqvarium been asked to help Pernod Richard in naming. We're looking forward to a beneficial cooperation and welcome them warmly!
Atlas Copco Rock Drills – product naming
Welcome Atlas Copco Rock Drills! The company has decided to work professionally with names and we are thrilled to assist them with product naming for a new product reaching a global market during the fall. The team includes marketing/communication expertise as well as...
Uppsala Monitoring Centre develops names for their algorithms with help from Eqvarium
A warm welcome to Uppsala Monitoring Centre as a new client! Uppsala Monitioring Centre aims to improve world-wide patient safety by reducing adverse drug reactions. They asked Eqvarium to assist in structuring and naming new names for five algorithms. The naming...
Eqvarium assists Praktikertjänst with name development
We wish Praktikertjänst welcome as a client! Eqvarium assists in developing a new name of a future system, in the fall we’ll be able to tell you more about the project and the product name.