News

How to choose a good company name! – Article in Resumé

Apr 24, 2014 | News

Katarina Nilsson discusses how to choose a good company name in Resumé magazine April 16, 2014.  Get some advice about naming and how to get further in the naming process. The inspiration was found at a newly started social media-company where the founders announced a...

Lecture at Södertörn University

Feb 7, 2014 | News

Eqvarium lectures at Södertörn University for the fourth time. Katarina Nilsson shares her experiences of how companies can work strategically with name issues; she talks about key success factors and common pitfalls. The marketing students were highly involved and...

Welcome Knappra!

Jan 29, 2014 | Clients, News

Eqvarium would like to welcome Knappra as a new client! Knappra develops apps for mobile phones and came to us when they tried to come up with a relevant name for their Iphone app. The new app helps us to decide on what to eat for dinner. Together with the client we...

Reflections by Eqvarium – October 2013

Oct 18, 2013 | News

Are we there yet? Sometimes all it takes is the thought of how long we think a project is going to take for us to not even start at all. But as a matter of fact, time will pass regardless of whether we set sails or not. So there’s no need to hesitate! Give us a call...