Apr 11, 2017 | News, Press, Tips
Eqvarium and Katarina Nilsson was interviewed by Australian media personality and brand ambassador Deborah Hutton. The article is published on her site; Balance by Deborah Hutton. Advice on how to create names that rocks! 1. What’s in a name – your top tip to create a...
Mar 31, 2017 | News, Press, Tips
Katarina has written an article for the site Ms. Career girl who aims to help ambitious young professional women find passion in their profession, or a profession out of their passions: So you have your great idea and are about to set the wheels in motion? Great job!...
Mar 24, 2017 | Naming Academy, Tips
Feeling vs. Functionality The name you pick for your business will probably stick with you for a while. Therefore, it’s important that you really feel for your name. Many times, companies let rational thinking get the better of them and go for a functional,...
Feb 23, 2017 | Naming Academy, Tips
When Wide Thinking is the Right Thinking To reach for everyone is to reach no one — marketing 101. A niche and a defined target group is a better way to achieve success in business. However, when it comes to naming a company, product or service, diversifying your...
Jan 26, 2017 | Naming Academy, Tips
When you think names, think branding We’ve already covered the basics when it comes to naming — how to think creatively, how to take your chosen name’s lifecycle into consideration and the importance of legal, linguistic and communicative evaluations. But there are...
Dec 22, 2016 | Naming Academy, Tips
Innovate or Die. In the spirit of innovation, we’d like to end this year by giving you a few useful tips on how to develop your brand beyond naming. There are PLENTY of talented businesses with great offers out there and in order to survive, a constant flow of...
