Blog
A future hope from (right) above – Zenuity
Eqvarium helped Volvo Cars and Autoliv with the name for a new company focusing on the development of autonomous driving systems. They have now announced the launch of Zenuity. Innovative names are significant for the industry, and the name derives from ingenuity and...
How to create a new business name that competes with the big brands
Eqvarium and Katarina Nilsson was interviewed by Australian media personality and brand ambassador Deborah Hutton. The article is published on her site; Balance by Deborah Hutton. Advice on how to create names that rocks! 1. What’s in a name – your top tip to create a...
Article: Name your business – How to choose a winning name
Katarina has written an article for the site Ms. Career girl who aims to help ambitious young professional women find passion in their profession, or a profession out of their passions: So you have your great idea and are about to set the wheels in motion? Great job!...
Newsletter, March 2017: The Road Less Traveled is One of Great Opportunity
The Road Less Traveled is One of Great Opportunity Equality. Sustainability. Human rights. All very important topics indeed. But important® doesn’t necessarily have a long lifeline when it comes to building your brand. To care about people and our planet is all good,...
Eqvarium’s Naming Academy Part 10
Feeling vs. Functionality The name you pick for your business will probably stick with you for a while. Therefore, it’s important that you really feel for your name. Many times, companies let rational thinking get the better of them and go for a functional,...
Newsletter, February 2017: A Life-Defining Choice
Personal names can be a handful. John, Anna and Daniel? Or Texas, Estelle and Rio? The traditional is bland, while the trendy easily becomes ridiculous. Is it even possible to give someone a name that both stands out, blends in and has longevity? As naming pro’s, we...
Eqvarium’s Naming Academy Part 9
When Wide Thinking is the Right Thinking To reach for everyone is to reach no one — marketing 101. A niche and a defined target group is a better way to achieve success in business. However, when it comes to naming a company, product or service, diversifying your...
No Vowels? That’s SO 2016!
Is it wise to adjust to the new and trendy? Or is it smarter to resist, stick to what you know and think ahead? When it comes to naming, it doesn’t hurt to be aware of what’s going on around you. Just don’t let anxiety get the better of you. A new year equals new...
Eqvarium’s Naming Academy Part 8
When you think names, think branding We’ve already covered the basics when it comes to naming — how to think creatively, how to take your chosen name’s lifecycle into consideration and the importance of legal, linguistic and communicative evaluations. But there are...
Eqvarium’s Naming Academy Part 7
Innovate or Die. In the spirit of innovation, we’d like to end this year by giving you a few useful tips on how to develop your brand beyond naming. There are PLENTY of talented businesses with great offers out there and in order to survive, a constant flow of...