Blog
Who The F–k Is Alice?
Do you want to know the most common names for newborns in Sweden 2018? Just take a look at last year’s list …Apparently, there can never be too many Alices and Williams in the world. According to onomastic science professor Katarina Leibring at Uppsala University, it’s all about the snowball effect. But for a name to become super popular in the first place..
Staying on top requires a great naming strategy
Even world-leading companies need to get their marketing strategies right to stay on top. If you run a successful business and have many new products in the pipeline, or if your would like to separate your different offerings, a thorough naming strategy and creative...
Who would you rather do business with 2018?
To succeed in business these days, you need to pick your associates wisely. And if a name is like a personal business trademark, perhaps you should think twice before you join forces with young offenders like Blue Arsed Fly Designs or Cocktease Fashion….
Names Under the Loupe: Stiff Names Engage
A handful of people in Sweden have the surname Bånge. For an English native, it may just sound like a weird word that no one can pronounce, but in Swedish it literally means “boner”. Recently, a soon-to-be husband made a powerpoint presentation to his Boner fiancee,...
From Carol to Curse – The Dangers of a Christmas Name
Carol and Candy, Belle and Balthasar. According to a new survey made in the UK, Festive-themed names are on the rise. Parents who are expecting babies in December are thinking of naming their newborns after biblical characters, festive animals and plants – all closely...
Creating Business Beyond This Reality
Looking for inspiration to start creating more freely in your life and business? Buy this book featuring yours truly! Finding the one thing in life that you would do no matter what, is the key to having joy in business. For me, art was that special thing. When I...
We Assisted the Assistant
A successful business with a great booking and checkout system came to Eqvarium looking for a brand name to match their offer. With their core values and brand promise in mind – to make every business day a little easier – we created a list of strong contenders. They went for Valei, a short and snappy name..
What Band Is Your Brand?
To find an appropriate brand name, you must first know your brand voice. Who you are, rather than what you do, should be reflected in your name. An efficient tool to define who you are is to use references from popular culture in your strategy and naming processes. And we can’t all be The Rolling Stones…
Communicate Your Good Name in a Tagline
We always say that a good name can’t save a bad business. A good business, on the other hand, will always benefit from a rock-solid brand name. To get the most out of your brand name, you need to integrate it with your overall communications strategy right from the start…
Eqvarium in Print – advice on naming in the craft industry
In a new article in Plåt & Vent, Eqvarium CEO Katarina Nilsson gives advice on naming in the craft industry. The magazine also gave her an assignment to come up with three thinkable names – good and bad ones – for imaginary tinplate and ventilation companies....