May 31, 2017 | Naming Academy, Tips
When not to think new To save a dying business or gain quick attention, one must think new. Some people, however, take that too literally. When it comes to naming, everyone from political parties (especially the more conservative ones) to sneaker companies love to put...
Apr 28, 2017 | Naming Academy, Tips
Start small, think big Naming is equally important for small and big businesses. Even if you don’t have the budget of a large competitor, your brand can still benefit from a smaller, but still thorough, naming process. You won’t get as many names to choose between,...
Mar 24, 2017 | Naming Academy, Tips
Feeling vs. Functionality The name you pick for your business will probably stick with you for a while. Therefore, it’s important that you really feel for your name. Many times, companies let rational thinking get the better of them and go for a functional,...
Feb 23, 2017 | Naming Academy, Tips
When Wide Thinking is the Right Thinking To reach for everyone is to reach no one — marketing 101. A niche and a defined target group is a better way to achieve success in business. However, when it comes to naming a company, product or service, diversifying your...
Jan 26, 2017 | Naming Academy, Tips
When you think names, think branding We’ve already covered the basics when it comes to naming — how to think creatively, how to take your chosen name’s lifecycle into consideration and the importance of legal, linguistic and communicative evaluations. But there are...
Dec 22, 2016 | Naming Academy, Tips
Innovate or Die. In the spirit of innovation, we’d like to end this year by giving you a few useful tips on how to develop your brand beyond naming. There are PLENTY of talented businesses with great offers out there and in order to survive, a constant flow of...
